The media keeps telling us that social media is “dying”, but something doesn’t add up in their analysis. We explore the facts, and deliver you the truth about what’s really happening in social media.
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The media predicted that Elon Musk’s acquisition of Twitter would be the platform’s death knell, but users seem to have other ideas.
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We uncover some intriguing changes in reported ad reach figures across Meta’s various platforms, and explore what these changes might mean for marketers everywhere.
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A closer look at the world’s online video habits, including a closer look at the kinds of content people are watching.
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Data shows that we’re spending more time than ever listening to digital audio. We explore the trends in music streaming, podcasts, ebooks, and social audio.
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The Metaverse was one of 2022’s hottest digital topics, but is anyone actually engaging in virtual worlds? We explore the latest data.
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Crypto and NFTs were some of 2022’s hottest digital trends. We explore the data to see how they’re holding up in 2023.
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Online adults are now more likely to own a “smart wrist” device than they are to own a gaming console. We explore the latest data.
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A closer look at LinkedIn’s growing advertising audience around the world, with details by country, age, and gender. Also includes the latest data for the platforms’s top companies and accounts.
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Financial services represent one of digital's biggest opportunities, but the typical user of connected finance isn’t who you think. We explore the latest data.
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A detailed look at how much time the world spends using social media, including insights into the time we spend using individual social media apps.
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An exploration of how the world’s online search behaviours are evolving, including a closer look at the latest trends in social search, voice search, image search, and the rising importance of generative AI.
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A closer look at the changes in the time that people around the world spend using the internet, with details by country and by demographic.
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Exploring the world’s progress towards universal internet connectivity, and taking a closer look at the barriers that are slowing that progress across LMICs.
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Our flagship Digital 2023, packed will 40+ slides of data, trends, and insights to help you make sense of what people are really doing online in 2023. Includes the latest stats for internet users, social media users, mobile users, ecommerce activity, and a range of digital marketing trends.
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Essential data headlines for digital adoption and use in every country in the world at the start of 2023.
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Everything you need to know about the global state of digital in October 2022, including the latest stats for internet users, social media users, mobile users, ecommerce activity, and digital marketing trends.
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An in-depth exploration of the digital trends and themes that will influence marketing success in 2023 and beyond.
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Everything you need to know about the global State of Digital in July 2022, with all the latest data, headlines, trends, and insights. This quarter’s update includes in-depth analysis of people’s digital news habits, as well as new figures for time spent with social media platforms.
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All the data, trends, and insights you need to make sense of the global “state of digital” in April 2022. Top stories this quarter include a big new milestone for internet users, in-depth analysis of the barriers to “universal connectivity”, and an impressive new total for social media users in China.
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